I turn ambiguous business needs into shipped products — and prove the impact with data.
I'm a Business Analyst / Product Owner with 3+ years across FinTech, Healthcare AI, Industrial Operations, SaaS and Public Safety. Right now I'm the sole BA across multiple concurrent product builds at Tech Exactly, working directly with clients across the UAE, KSA and Ireland — owning each from discovery and BRD/FSD/SRS through to UAT sign-off as Product Owner.
The results matter more than the documents:
Measurable results from real product delivery — every number here is backed by shipped work.
Thirteen builds across fintech, healthcare, public safety, industrial SaaS and business intelligence. Open any node to explore the case study.
BBPS-integrated bill-payment & fintech platform — 10+ payment categories and a first-of-its-kind real-time rent payment via Credit Card over IMPS.
AI-powered mental-health support app (iOS & Android) — 24/7 AI assistance in Arabic & English within a clinician-approved safety boundary.
Passive, privacy-first safety app commissioned by the Western Region Drug & Alcohol Task Force, Galway — geofenced monitoring with automated SMS alerts and zero required user action.
Multi-tenant waste-management SaaS digitising every bin service across industrial sites — GPS validation, QR scanning and photo-evidenced records replacing paper-based processes.
Event-communication app (iOS & Android) replacing WhatsApp/email for E2P Group across racing, training and corporate driving events, with a full event-lifecycle admin panel.
Power BI study of India's EV market (2022–24): growth, brand share, state-level adoption and a go-to-market roadmap.
Segmentation and engagement model that cut customer churn by 26.54%, with call-centre KPI analysis.
Consumer-interest and opportunity dashboard mined from Google Trends across 60+ countries.
Sales & manufacturing insights: operational efficiency, market penetration and discount-pattern analysis.
Pinpointed high-risk routes and root causes to steer rail-safety policy and emergency preparedness.
Full BRD for a retail platform: 35 requirements across 7 modules, stakeholder register, RACI and a risk register.
End-to-end loan lifecycle: 34 user stories across 10 modules with acceptance criteria and edge cases.
AS-IS → TO-BE redesign of employee onboarding: 65% faster and 80% less manual effort.
Business analysis at the centre — everything else radiates from it and feeds back into shipped product.
ExcelAnalytics
Power BIBI
SQLDatabase
JIRAPM
ConfluenceDocs
FigmaWireframing
MS Office SuiteDocs
ClickUpPM
PostmanAPI
LucidChartDiagrams
NotionDocs
ClaudeAI
LovablePrototyping
Formal education paired with hands-on certifications across business analysis, data and Agile delivery.
March 2026 — Present
Undergraduate degree.
Core BA fundamentals and practice.
End-to-end data analytics workflow and tooling.
Dashboarding, DAX and data modelling in Power BI.
Joins, CTEs and window functions.
Requirements practice within Agile delivery teams.
Advanced formulas, modelling and reporting in Excel.
Open to Business Analyst / Product Owner roles where I can own outcomes end to end — ideally with a team shipping products at scale.
Gathered and documented requirements for a BBPS-integrated bill payment platform covering electricity, mobile, DTH, FASTag, LPG, insurance and loan repayments — plus a first-of-its-kind real-time rent payment via credit card over IMPS.
Elicited and documented requirements for a clinician-controlled AI support app (iOS & Android) delivering 24/7 assistance in Arabic and English, entirely within a doctor-approved knowledge base for clinical safety.
Defined requirements for a passive, privacy-first safety app silently monitoring geofenced danger zones between midnight and early morning, commissioned by the Western Region Drug and Alcohol Task Force, Galway.
Defined requirements for a multi-tenant SaaS platform digitising bin services with GPS validation, QR scanning, and photo-evidenced field operations — replacing paper-based processes across large industrial sites.
Defined requirements for a mobile event communication platform (iOS & Android) to replace informal channels across Racing, Training, and corporate driving events for E2P Group.